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Caf?© de Coral From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about Caf?© de Coral fast food company. For Caf?© de Coral fast food franchise, see Caf?© de Coral (restaurant). Caf?© de Coral Holdings, Ltd. Type publicly traded SEHK: 0341 Industry Foodservice Founded Causeway Bay, Hong Kong (1968) Headquarters Shatin, Hong Kong Key people Michael Chan, Chairman Products Fast food Casual dining Revenue HK$5. 33 billion (2011) Employees 1 5,000+ (2010) Website www. cafedecoral. com Caf?© de Coral (Chinese: Cantonese Yale: daai6 gaal lok6, SEHK: 0341, Grey

Market: CFCGY) is a fast food restaurant group which owns and operates fast food chains and restaurants including Caf?© de Coral, The Spaghetti House, Manchu Wok, Oliver’s Super Sandwiches, Ah Yee Leng Tong, and others. Founded in 1968, the Caf?© de Coral group opened its first Caf?© de Coral restaurant in the Causeway Bay district of Hong Kong in 1969. Since then, the group has grown to operate over 580 separate outlets across its brands all over the world. It is the largest Chinese fast food restaurant group in Hong Kong and in the world. In Hong Kong alone, it caters to over 300,000 people on an average day. [l] Contents hide] 1 History 1. Founding 1. 2 Acquisitions and expansion 2 Brands 2. 1 Caf?© de Coral 2. 2 The Spaghetti House 2. 3 Ah Yee Leng Tong 2. 5 Super Super Congee & Noodles 3 Wage controversy 3. 1 Scientific management 4 See also 5 References 6 External links History[edit] Founding[edit] The Cafe de Coral Group was incorporated in 1968 and opened its first Caf?© de Coral restaurant in Causeway Bay in September 1969. [2] The chain gradually expanded over the next decade. In 1977, it started promoting its restaurants through TV commercials. In 1979, it established its first food processing plant in a move to lower osts and ensure consistency. 3] In 1986, the Caf?© de Coral Group went public. In 1988, it opened its 50th Caf?© de Coral restaurant. The years after this would be marked by diversification when it went on a buying spree. [4] Acquisitions and expansion[edit] In May 1990, Caf?© de Coral made its first acquisition by buying out the Ah Yee Leng Tong chain for HK$14 million. [5] A year later in 1991, it acquired The Spaghetti House, a popular chain that served HK-style Italian food. The same year, it opened up its second food processing plant. In 1992 it opened both its 100th restaurant and its first estaurant outside Hong Kong in the nearby city of Shenzhen. 5] In 1996, Caf?© de Coral opened up the first location of its new restaurant brand, Bravo le Caf?©. Also in 1996, it acquired Scanfoods, a ham processing and food distribution business. In 1998, it started yet another restaurant chain called Super Super Congee & Noodle. [5] In 2000, continuing its trend of acquisitions, Caf?© de Coral acquired Denny’s Bakery, a bakery manufacturing and distribution business in Hong Kong. Also in 2000, it acquired Manchu Wok, a North American Chinese fast food chain that had a strong resence in Canada and the United States.

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In the years following, Caf?© de Coral also acquired China Inn (2002), New Asia Dabao (2003), and Oliver’s Super Sandwiches In 2006, Caf?© de Coral began rolling out its “fourth generation concept” across all of its locations, effectively renovating many restaurants to bring them up to modern standards. [7] In 2007, Caf?© de Coral made an investment in the Tao Heung Group, a smaller restaurant group that operates 11 brands all over China and Hong Kong. [6] Brands[edit] Caf?© de Coral[edit] A Caf?© de Coral fast food restaurant Main article: Caf?© de Coral (restaurant)

Caf?© de Coral is a fast food restaurant chain that serves both Chinese and Western food at a budget price. Established in 1968 in Causeway Bay, Caf?© de Coral operates over 100 locations in the Hong Kong region and 24 locations in Mainland China. [8] The Spaghetti House[edit] The Spaghetti House is a specialty restaurant chain that serves Hong Kong-style friendly. Established in 1979, The Spaghetti House operates more than 30 locations in Hong Kong, Macau and Southern China. [9] Ah Yee Leng Tong[edit] Ah Yee Leng Tong is a specialty restaurant chain that serves home-style Chinese soup s well as a variety of regional Chinese dishes.

It is also known for its XO sauce. Its restaurants, which average 250 square meters, fuse both traditional and modern furnishings and appeal to both locals and tourists. As of 2007, there is only one location – at the Hong Kong International Airport. [10] Bravo le Caf?©[edit] Bravo le Caf?© is a quick-service restaurant chain that offers a mix of Western, Chinese, and Japanese food in a bistro setting designed to appeal to “young and upwardly mobile executives. ” [1 1] There are currently three locations of Bravo le Caf?© n Hong Kong – the International Finance Centre, Central, and Hong Kong International Airport.

Super Super Congee & Noodles[edit] Super Super Congee & Noodles is a fast food chain serving congee and various noodle dishes. As of March 2006, there were 5 locations across Hong Kong, including two in Tsing Yi and one in Wong Tai Sin. Wage controversy[edit] When Hong Kong’s minimum wage law was passed in July 2010, Caf?© de Coral raised its average salary from HK$22. 4/hr to $33/hr in order to satisfy the law’s requirements. However, during the process, it stopped paying its employees for lunch breaks. Their decision led to public backlash and Hong Kong Confederation of Trade Unions threatened to start a public boycott.

Three days before the boycott was to begin, Caf?© de Coral reversed its decision and resumed paying its employee for lunch breaks while still giving them the pay raise. [12] Scientific management[edit] The group uses a system based on scientific management (“Taylorism”), devised by Frederick Winslow Taylor in the 1880s and 1890s. The theory mainly concerns improving economic efficiency, especially labour productivity. See also[edit] Cuisine of Hong Kong References[edit] 1 . Jump up A Caf?© de Coral corporate site 2. Jump up A Caf?© de Coral History – 1960’s 3.

Jump up A Caf?© de Coral History 1970’s 4. Jump up A Caf?© de Coral History – 1980’s 5. A Jump up to: a b c CEO’s Plan on Integration of Firms – Lecture Slides 6. A Jump up to: a b Caf?© de Coral History – 21st century 7. Jump up A “Caf?© de Coral’s Introduction of 4G Design Concept Creates a New Era in Hong Kongs Fast Food Industry”. 2006-02-05. Retrieved 2007-04-14. 8. Jump up A Caf?© de Coral Information Page 9. Jump up A The Spaghetti House – Company Profile 10. Jump up A Ah Yee Leng Tong – Locations 11. Jump up A Bravo le Cafe – Information Page 12.

Jump up A Olsen, Robert (2010-11-08). “Penny-Pinching Tycoon Backs Down After Public Backlash”. Forbes. External links[edit] Official website Restaurant Corporate website Mainland China Official website title=Caf?©_de_Coral=564907773″ Categories: Companies listed on the Hong Kong Stock Exchange Fast-food chains of Hong Kong Fast-food chains of China Catering and food service companies of Hong Kong Hong Kong brands Restaurants established in 1968 Hidden categories: Articles containing traditional Chinese-language text Navigation menu Personal tools Create account

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Privacy policy Disclaimers Contact Wikipedia Developers Mobile view Executive Summary The main purpose of this report is to analysis the attractiveness of fast food catering industry in Hong Kong using strategic method, and in order to get better planning as well as making significant decision, some particular method had been used for further analysis, which included PESTEL framework, five force framework as well as ritical success factors, all the analysis data and reference guides had been sequenced at the main body as well as appendices and reference links, moreover the report had found out the opportunities and threats of investigating in this industry, however strong competition still existed in fast food industry. Recommendation suggest that it the fast food sector is not as attractive enough to investigate, however it can be sustainable when brand image had been built, that’s why it it essential and necessary to identify both the competitors and substitutes in order to get a clear identification of the whole industry.

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