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Corporate social
responsibility (CSR) is the set of obligations a corporation undertakes to
protect and enhance the society in which it functions. In this sense it is important to draw a distinction
between CSR, which can be a strategic business management concept, and charity,
sponsorships or philanthropy. Even though the latter can also make a valuable
contribution to reducing poverty, will directly enhance the reputation of a company
and strengthening the brand, corporate social responsibility clearly outweighs
this.

The correct implementation of the concept of corporate
social responsibility can bring a variety of competitive advantages, such as
increasing capital and market access, increased sales and profits, operational
cost savings, improved productivity and quality, improved brand image and
reputation, enhanced customer loyalty, better decision making and risk
management processes.

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History
of CSR

History of corporate social responsibility (CSR), which
it identifies as a controversial subject. Some of the authors think CSR is
irrelevant to business, while others people think that it is a bad idea for
business. However, this is a problem for those who think that corporate social
responsibility is strategic to the business. This paper contributes to the CSR
debate by tracing the historical roots of this concept from ancient to modern
times. The research for this paper was carried out by interviewing individuals,
business people, business scholars and thinkers. Considerable effort also been
made in reviewing a large number of publication. At the end of this paper, it
is necessary to conduct a more detailed study of the history of corporate
social responsibility. While many authors think that this is a relatively new
concept. CSR is perhaps as old as business itself and in some societies one
cannot do business without being socially responsible.

CSR is a concept that
has many definitions and practices. The way you understand and implement varies
greatly for each company and country. In addition, CSR is a very broad concept
that addresses many and various topics such as human rights, corporate governance,
health and safety, environmental effects, working conditions and contribution
to economic development. Whatever the definition is, the purpose of CSR is to
promote change towards sustainable development.

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