Current Trends in Marketing The year 2011 has brought many new trends to Marketing. Companies are stepping out of their boxes to compete for the top position in an economy that is still very injured. Many companies have realized that the best way to thrive is to tap into the many online innovations consumers are attached, addicted, and dedicated to. Simply advertising on the radio and in the newspaper is a thing of the past.
More marketing dollars are being spent on digital marketing because; through social media customers are provided ways to give insight about brands and their reputations. Social sites like FaceBook, Twitter, and LinkedIn help companies understand what consumers want now, what they do not like, and what they hope to see in the future. Companies know that when consumers are satisfied with a product they do not mine sharing their buying experience with others.
Consumers are always drawn to deals and ways to save money, so companies can benefit from geotargeting, which targets consumers in their area, by using local discount sites like Groupon. These sites give consumers the opportunity to purchase coupons for neighborhood stores and restaurants at discounted prices as well as providing a description or review about the business. To keep up with consumers who are always on the go, mobile marketing is becoming popular.
Through text messages consumers can receive daily deals from their favorite stores and do not have to worry about printing a coupon. Also, downloadable apps are available on an android or iPhone to scan reward cards so consumers can always have them at hand when needed. Spreading a brand throughout the social web maximizes opportunity for businesses to stay in touch with their customers, to give online shopping discounts, and to promote events and contests.
Being able meet the consumer’s needs and allowing them to voice their opinions not only keep loyal customer loyal, but also increases the ability to welcome a new audience. As technology changes so do the trends so knowing when to modify the marketing plan helps businesses to stay ahead of the competition. Reference Gunelius, S. (2011, January 12). 10 Marketing Trends in 2011. Entrepreneur. Retrieved from http://www. reuters. com/article/2011/01/12/idUS210444896420110112