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I.           
Introduction

The
Business Concept and The Business Model

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The concept of the
business would be combining vaping and a café in one shop. Specifically made
for vapers who find it difficult to vape in an environment wherein it gives out
good food and is also comfortable.

The Business Goals: Vision, Mission,
Objectives and Performance Targets

The vision of Milk Man Café is “The vision of Milk Man Café is “To
open a new idea of combining vape and good food in a shop wherein vapers and
non-vapers alike could enjoy. To be able to promote positivity towards vaping
and vapers.”

 The Business Goals is to be able
to create a utopia for vapers. A place where serenity is at its bliss. It’s a
place where people can relax and unwind from the stress of the society. To
promote good knowledge and proper use of vaping. All business is made or
established to give out good service to customers and also for the purpose of
making money for the business owners and also the investors.

For Milk Man Café, its mission is “To supply services that will provide
good food and environment to vapers that would generate great income for its
owners and investors to improve the lives of the customer specifically vapers
and its employees.”  The vision and mission
of the company must be then translated into measurable end results called
objectives

For
the objectives of Milk Man Café:

1.      To establish a strong market presence in Urgello, Cebu

2.      To earn good financial return for its owners

3.      To delight customers with high quality food and services

4.      To make Milk Man Café a happy and rewarding place to work in

In this case Milk
Man Café, the key results areas for each objective are follows:

Objectives

Key Result Areas

 
 
1.      
To establish a strong market presence in Urgello, Cebu
 

1a. Number of food outlets in major bus
terminals in Urgello, Cebu
1b. Sales Volume Attained
1c. Market Share in Urgello, Cebu

 
 
1.      
To earn good financial return for its owners
 

2a. Amount of Net Profits realized for the
next five years
2b. Return on Equity
2c. Return on Assets (ROA) or Return on
Investments (ROI)
2d. Return on Sales (ROS)

 
 
2.      
To delight customers with high quality food and services
 

3a. Growth in sales per outlet
3b. Percentage of repeat customers
3c. Number of customers commendations or
complaints
3d. Awards and recognition given by the
community or the government for excellent service
3e. Customer survey rating to ascertain
customers degree of delight

 
3.      
To make Milk Man Café a happy and rewarding place to work in
 

4a. Compensation and benefits of managers
and workers above industry rates
4b. Management and Employee turnover
4c. Number of job applicants compared to
other similar establishments

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