On September 12th, 1962, President John F. Kennedy organized to deliver a speech at Rice University in Houston, Texas, that played a huge role in shaping the efforts of the united states in technology and outer space. John F. Kennedy addresses to his audience, which includes government officials, congressmen, scientists and other students and faculty members of the university. His speech is considered to be a mark regarding the start of a modern era of exploration and innovation of outer space. In Kennedy’s speech, he uses a significant amount of ethos, pathos, and logos to tell his audience the importance of the United States to go into outer space. In his speech, President Kennedy uses metaphors as examples to convince his audience about solving mysteries of space and sending a man to the moon. He tries to increase a sense of urgency by quoting “now if America’s new spacecraft succeeds in reaching Venus, we will have literally reached the stars before midnight tonight.” The president logically explains that despite the fact that the united states have still not managed to send a man to space while he stated that we need to be the first to go to the moon. This is one of many examples President Kennedy has made use of metaphors as examples to portray his words.Kennedy starts his address with an analogy of space exploration as a “new ocean” which he adequately continues referring to the possible future of space. He says ” we help decide whether this new ocean will be a sea of peace or a new terrifying theater of war” to compare what space will be like. Kennedy’s use of pathos in his speech was to tell his audience that it was worthy of a challenge to send a man to the moon and we could not be left behind in the space race otherwise the United States will lose it power in the world. His comparison of ocean and space is one of the many analogies he has made in his speech. Kennedy uses understatements in his speech to convey something that is less important than what he is going to say. He is thanking his audience for taking the time to listen to him ” I appreciate your president having made me an honorary visiting professor, and I will assure you that my first lecture will be very brief.” his use of ethical appeals shows he’s an honorary president and spoke with an authoritative tone to make sure his audience acknowledges his credibility. His understatement was not the point of the speech, it was just to thank the audience for having him. In completion, Kennedy utilized a lot of ethos, poignancy, and logos. He used metaphors, analogies, and understatements to inspire his audience. His speech achieved what it was after in light of the fact that NASA got a man on the moon in 1969, however, John F Kennedy never got the chance to see the occasion.