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QUESTIONS FOR, THE PERSUADERS GENERAL What in “The Persuaders” surprised you? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film. MARKETING PRODUCTS “The Persuaders” begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right?

In your view, what difference does it make to know that people today see much more advertising in their daily lives han people 20 or 30 years ago? MARKETING CULTURE Douglas Rushkoff asks, “What happens when advertisers assume the roles of our writers, Journalists, and entertainers? ” How would you answer him? QUESTIONS FOR, IS WALMART GOOD FOR AMERICA 1 . What did you know about Wal-Mart before viewing the documentary? Do you know anyone that works at Wal-Mart? If so, how would you characterize their experiences? 2. What most surprised you about the film 3.

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Do you think the strategies that Wal-Mart is using are fair? Why or why not 4. What new kinds of Jobs might be created as a result of outsourcing? What Jobs might be eliminated? 5. Who gains the most from Wal-Mart’s price policies? Why? 6. Has the documentary influenced how or where you will shop? Explain. 7. Who has benefited from Wal-Mart? In what ways? Who has not benefited from Wal-Mart? In what ways? 8. How should Wal-Mart balance the needs for worker benefits, low prices for consumers and high profits for shareholders? QUESTIONS FOR, INSIDE THE MELTDOWN 1 .

What are credit default swaps? What role did they play in the meltdown? 2. What is the Federal Reserve Bank? What role did it play when Bear Stearns was in financial trouble? 3. What is the Treasury Department? What role did it play with Bear Stearns’ financial troubles? 4. Why did the federal government take over Fannie Mae and Freddie Mac? 5. Secretary Paulson decided not to guarantee a government loan for Lehman Brothers as he had for Bear Stearns with the JPMorgan takeover. What happened as a result of that decision? Persuader By meowgumi

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