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                                                         Road traffic deaths RTD have become a
serious problem in the global level which is predicted to be the 5th
largest cause of death by 2030. Globally, the RTDs plateaued to 1.25 million (Global
Status Report on Road Safety, 2015). The most shocking fact is that 90% of RTDs
are contributed by Lower and Middle Income Countries (LMIC). India tops the
list for Road Traffic Deaths
(International Road Federation, 2016) where the number reached 443 per 1000
people (National Road Safety Statistics, 2013). The majority (i.e.) 78% of
these RTDs in India occur due to the fault of the drivers. The major behavioral
factors that contribute to this mishap are Speed, not using Helmets/seat belts,
Drink/drug Driving, Child restraints and the use of Mobile phones. The study
involves assessing the magnitude of behaviour induced RTD globally. It also involves
analyzing the potential behavioural factors that induce RTDs. The study also
includes the critical analysis of legislations, National Strategies, Plans and Schemes (NSPS) that exists in India
to combat behaviour induced RTDs. The study analyzed and used several
governmental report, Statistics and also reports from the International
Organisations. The articles from various peer reviewed journals were also used.
The major age group affected by RTD in India is 15-29 years of age which is the
most productive age group which plays a crucial role in development discourse.
The major legislations have a feeble touch on the Behavioural Risk. Effective Social
Marketing Tools should be introduced to ensure the stake holders’ participation
for building up an effective legislation. So an integrated and systematized
policy, legislation and strategic research are the need of the hour. This
ensures a fortifying institutional, legal and financial environment for road

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