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Title                       :               FUTURE OF e-MARKETING IN INDIA

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                                Authors                :               Monisha Fernando


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                                                                                Gowtham S


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E-marketing involves the usage of the Internet to
market the sale of goods or services. Considering the internet usage in Asia,
it is found that China tops among the Asian countries that followed by Japan
and India ranks 3rd in position. It
is true that the mandatory awareness about internet is necessary for the E-Marketing.
Consumer, Company and 3rd party agency respondents agree regarding mandatory
internet awareness for the growth of E-Marketing in this Study. It was found
that majority of respondents Strongly Agree with the view that in present
market scenario there is surely the growth of E-Marketing. The study has
revealed that Consumer Strongly Agee the impact of E-Marketing in today’s
market scenario. Also the Company and 3rd Party were found to express same opinion. All the
respondents agree that number of players (service providers) in E-Marketing is
bound to increase in the near future, so as to cater to the increasing needs of
consumers. It is largely noticed that the market strategy generally involves
the establishment of channel network. The establishment of channel network is
common in traditional marketing however some may not be the situation in E-Marketing.
In this context hardly sizable number of respondents could give the concise
opinion whether E-Marketing would have a long-term impact because of the
absence of channel network. The present study also correlated the impact of
Junk Traffic on the growth of E-Marketing. The study indicates that most of the
consumer respondents were found to deviate from E-Marketing due to the Junk
Traffic. From the analysis it is clear that for selected products / services E-Marketing
is useful. Large number of respondents reflected that online support is an
important factor in E-Marketing. The result indicates that all the respondents
were of the opinion that the companies which adopt the route of E-Marketing
mostly has their focus to increase the reach in the market place and further to
generate additional revenue. The venture in E-Marketing also helps the company
to be at par with their competitors. However, the basic reasons are to generate
more revenue as well as reach large number of consumer by means of Internet
media. It is true that the growth of E-Marketing depends on the awareness about
and also the use of internet. Respondents cited two basic reasons, firstly, all
respondent has view that internet and mobile users are growing and secondly,
there was easy accessibility to product from any part of the world. In the
present era, hassle-free operation is more preferred. In this context question
was asked about E-Marketing. Therefore, majority of respondents strongly agreed
on the user-friendliness of E-Marketing. The reliability of country forms to be
an important aspect of E-Marketing. Consumers feel that it is essential to have
reliability of country and hence strongly agree on this aspect.

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